Lucy's Story

'I wanted women to be able to keep up with the latest trends, wear delicate tops and low cut designs with confidence,'' Lucy Hosken said, 'now we can!'

Hosken started Nearly Nude® in 2005 after an unsuccessful search for invisible, yet supportive and fashionable shapewear. Having worked in Women’s magazines for over 10 years with Australia’s fashion elite, Hosken had the marketing and advertising experience to further develop and grow the brand.

Differentiating themselves from thick, uncomfortable garments that confine and restrict, Nearly Nude’s sleek designs and 360° controlling properties provide a slimmed silhouette achievable only by the latest in technological advancements. Lucy sought and succeeded in serving the Australian market with a range of classic, feminine, comfortable seamless shapewear that can be worn every day, by women of all shapes and sizes.

Lucy Hosken partnered with Delta Galil in 2010 to combine her vision for slimming, supportive shapewear with Delta’s expertise in fabric technology and innovation.

Launched worldwide in 2011, Nearly Nude® continues to be the solution for every fashion need. Nearly Nude® is now stocked in over 400 stores and online boutiques.